We were delighted at the fantastic engagement we had from local businesses of all kinds in the recent ‘Face of Malahide’ social media campaign. Nearly 40 businesses participated and we pushed out over 230,000 impressions to Facebook and Instagram over a two week period. This campaign was open to everyone and financed by the Chamber.
The campaign was targeted at men and women over 24 years age in Malahide, Portmarnock and Swords. This was to ensure that our businesses were promoted to the people we hope to attract to the Village to shop in person.
Of the postings made, we estimate that 153,000 people would have been ‘reached’, that is, they saw the post in a meaningful way.
While Shopping centres are currently doing very well, we are aware that retail and other ‘in town’ businesses are having a more difficult time. The Chamber will continue to promote the best interests of all the town. We hope that everyone will experience a proper recovery as soon as possible and if anyone would like to suggest other initiatives, we are always ready to listen.
Over the coming month, we will post a daily photo of one of the participating businesses on our own Facebook page. Don’t forget to share it on your social media accounts to push your town’s positive message.
Offer from ‘Malahide Local’ Newspaper
‘Malahide Local’ is a free newspaper that is circulated to the Malahide area. As a gesture of goodwill to the business community and in recognition of the difficulties currently being faced, they are offering any small business that is struggling to reopen and having difficulties with staff shortages FREE Advertising space.
They say “It is a very tough time trying to reopen and unsure if this is a new start or another false dawn and I would like to make this offer to help anyone that needs it the space to promote the positions that they have available to help them get back up on their feet and grow. We all need to do out bit to help each other and I am sure that others will do likewise if they are in the same position.”